Building your email list is crucial for the success of your online business. With a growing number of tools and platforms available, it can be overwhelming to choose the right one. In this article, we will guide you through the process of building your list with ClickFunnels in 2018.
Understanding the Basics of ClickFunnels
Before diving into the details, let’s start with a brief introduction to ClickFunnels. ClickFunnels is a powerful sales funnel builder that offers a wide range of features designed to help businesses attract and convert leads. It provides a user-friendly interface and a variety of templates to create effective sales funnels.
What is ClickFunnels?
ClickFunnels is a software designed to simplify the process of creating sales funnels. It allows you to create high-converting landing pages, sales pages, order forms, and more. With ClickFunnels, you can easily build a sales funnel that guides your audience through a predefined series of steps towards becoming a customer.
Why Use ClickFunnels for List Building?
ClickFunnels is not only a tool for selling products and services, but it can also be used for list building. Here are some reasons why you should consider using ClickFunnels for building your email list:
- Easy to use interface: ClickFunnels provides a drag-and-drop editor, making it easy for even non-technical users to create attractive landing pages.
- Wide range of templates: ClickFunnels offers a library of professionally designed templates that you can use as a starting point for your opt-in pages.
- Integration with popular email marketing providers: ClickFunnels seamlessly integrates with popular email marketing providers, allowing you to automatically add leads to your email list.
- Advanced features for optimization: ClickFunnels provides tools for split testing and tracking conversions, helping you improve the performance of your funnels.
One of the key advantages of using ClickFunnels for list building is its ability to capture leads at different stages of the customer journey. With ClickFunnels, you can create opt-in pages that target specific segments of your audience, offering them valuable content or incentives in exchange for their contact information. This allows you to build a highly targeted email list, increasing the chances of converting leads into customers.
Furthermore, ClickFunnels provides analytics and tracking features that allow you to monitor the performance of your funnels. You can easily track the number of leads generated, conversion rates, and other key metrics to gain insights into the effectiveness of your list building efforts. This data can help you identify areas for improvement and optimize your funnels for better results.
In addition to its list building capabilities, ClickFunnels also offers a range of other features that can enhance your overall marketing strategy. For example, it allows you to create upsell and downsell pages, enabling you to maximize the value of each customer. It also integrates with payment gateways, making it easy to process transactions and collect payments.
In conclusion, ClickFunnels is a versatile tool that not only helps you sell products and services but also enables you to build a targeted email list. With its user-friendly interface, wide range of templates, and integration with popular email marketing providers, ClickFunnels simplifies the process of creating effective sales funnels. Whether you’re a small business owner or a seasoned marketer, ClickFunnels can be a valuable asset in your marketing toolkit.
Setting Up Your ClickFunnels Account
Before you can start building your list with ClickFunnels, you need to create an account. Here is a step-by-step guide to account creation:
Step-by-Step Guide to Account Creation
- Go to the ClickFunnels website and click on the “Get Started” button.
- Choose the plan that best suits your needs and click on the “Select” button.
- Enter your email address, create a password, and click on the “Create Account” button.
- Complete the payment process to finalize your account creation.
Navigating the ClickFunnels Dashboard
Once you have created your ClickFunnels account, you will be presented with a dashboard where you can access all the features and tools. Spend some time familiarizing yourself with the different sections and menus to make the most of ClickFunnels’ capabilities.
The ClickFunnels dashboard is designed to be user-friendly and intuitive, allowing you to easily navigate through its various sections. On the left-hand side, you will find the main menu, which includes options such as “Funnels,” “Pages,” “Contacts,” “Automation,” and more. Each of these sections provides you with a specific set of tools and features to help you build and manage your sales funnels.
Within the “Funnels” section, you can create and manage your sales funnels. ClickFunnels offers a wide range of pre-designed funnel templates that you can choose from, making it easy for you to get started even if you have no prior experience in building funnels. You can customize these templates to fit your specific needs, adding your own branding, content, and products.
The “Pages” section allows you to create and edit individual pages within your funnels. Whether it’s a landing page, sales page, or thank you page, ClickFunnels provides you with a drag-and-drop editor that makes it simple to design and customize your pages. You can add elements such as headlines, images, videos, buttons, and more, allowing you to create visually appealing and high-converting pages.
The “Contacts” section is where you can manage your leads and customers. ClickFunnels provides you with tools to capture and store contact information, track customer activity, and segment your audience. You can also integrate your ClickFunnels account with popular email marketing platforms, allowing you to automate your email campaigns and nurture your leads.
Automation is another powerful feature of ClickFunnels. With the “Automation” section, you can set up automated sequences and actions based on customer behavior. For example, you can create an automation that sends a follow-up email to customers who have abandoned their shopping carts, or trigger a series of emails to be sent to new leads to nurture them into becoming paying customers.
These are just a few examples of the features and tools available within the ClickFunnels dashboard. Take the time to explore and experiment with each section to discover how ClickFunnels can best support your business goals. Remember, the more you familiarize yourself with the platform, the more effectively you can leverage its capabilities to grow your business and increase your sales.
Creating Your First Funnel
Now that you have set up your ClickFunnels account, it’s time to create your first funnel. Here are the steps to get started:
Choosing the Right Funnel Type
ClickFunnels offers a variety of funnel types, each designed for a specific purpose. Before creating your funnel, think about your goals and choose the right funnel type that aligns with those goals. Whether you want to generate leads, sell products, or promote events, ClickFunnels has a funnel type for you.
Customizing Your Funnel Design
To create a compelling funnel that attracts your target audience, it is important to customize its design. ClickFunnels offers a range of customization options, including choosing colors, adding images, and editing text. Experiment with different designs and elements to find what works best for your audience.
Integrating Email Marketing with ClickFunnels
An effective email marketing strategy is essential for building and nurturing your email list. ClickFunnels provides seamless integration with popular email marketing providers. Here’s what you need to do:
Selecting an Email Marketing Provider
Before integrating your ClickFunnels account with an email marketing provider, you need to decide which provider to use. Consider factors such as pricing, features, and deliverability rates to make an informed decision.
Setting Up Email Integration
Once you have chosen your email marketing provider, you can easily integrate it with ClickFunnels. Follow these steps to set up email integration:
- Login to your ClickFunnels account and go to the settings menu.
- Select “Email Integrations” and choose your email marketing provider from the list.
- Enter your API key or other necessary details to connect your ClickFunnels account with your email marketing provider.
- Test the integration to ensure that the connection is working properly.
Optimizing Your Funnel for List Building
To maximize the effectiveness of your funnels for list building, it’s important to implement some optimization strategies. Here are two key optimization tactics:
Using Lead Magnets Effectively
A lead magnet is a valuable incentive that you offer to your website visitors in exchange for their email address. ClickFunnels enables you to easily create and deliver lead magnets to attract more subscribers. Experiment with different lead magnet types, such as ebooks, checklists, or video tutorials, to find what resonates best with your audience.
Implementing A/B Testing for Better Results
A/B testing involves creating two or more variations of your funnel and measuring their performance to determine the most effective one. ClickFunnels provides built-in A/B testing capabilities that allow you to test different elements of your funnels, such as headlines, colors, or call-to-action buttons. Continuously testing and optimizing your funnels will help you improve your list building efforts.
By following these steps and utilizing the features and tools ClickFunnels offers, you can effectively build your email list in 2018. Remember to provide value to your subscribers and consistently engage with them to nurture a strong relationship. Start building your list with ClickFunnels today and see the impact it can have on your online business.